Grupo Arpoador is a Rio de Janeiro's hotels group (2 hotels and 2 restaurants) family run business.
The core of the developed brand concept is the idea of bringing inside the hotel experience the real Rio in a very natural and particular way. Our focus was to incorporate the so unique dialogue between city & sea that Rio life offers in a very authentic way. The main inspiration came from the golden age, when Rio was a trendsetting city, proud of its culture and lifestyle. A lifestyle that, adapted to contemporary times, is still so uniquely "carioca".
Naming, branding and design for hotels and restaurants, including interior design (concept and space solutions) and all deliverables for communication and branding applications
collaboration with Zago